AI Automation
E-Commerce Email Marketing Automation
Complete email marketing automation system — welcome series, abandoned cart recovery, and re-engagement campaigns with conditional logic, behavioral triggers, and A/B testing.
Live DemoKey Result
📈 42% open rate, 12% cart recovery
01
The Challenge
An e-commerce fashion brand was losing $35K/month in abandoned carts (68% abandonment rate). Their email marketing was limited to manual promotional blasts with 15% open rates. No automated sequences existed for welcome, cart recovery, or win-back flows.
02
The AI Solution
Designed and implemented a comprehensive email automation system with 3 core flows: Welcome Journey (4 emails over 7 days), Abandoned Cart Recovery (3 emails with escalating urgency + discount), and Re-engagement Campaign (triggered after 90 days of inactivity). Each flow uses conditional branching based on customer behavior.
03
The Build
Built on n8n with custom email templates. The Welcome Journey: Sign-up → Wait 1hr → Welcome Email → Wait 2 days → Bestsellers → Condition (Purchased?) → Yes: End / No: Wait 4 days → FOMO Email. Cart Recovery: Abandon → Wait 4hrs → "Forget Something?" → Wait 24hrs → Condition (Recovered?) → No: "Last Chance + 10% Off". Re-engagement: 90 days inactive → "We Miss You + 20% Off". All emails have A/B subject line testing.
n8nEmail APIShopifyConditional LogicA/B Testing
04
The Results
Welcome series achieves 55% open rate (vs.
15% before).
Abandoned cart recovery flow recovers 12% of abandoned carts, saving $4,200/month.
Re-engagement campaign reactivated 8% of dormant customers.
Combined email revenue increased from $2K to $11K/month — a 450% improvement.
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