Complete CRM-powered lead automation system for a real estate agency — automated capture, AI qualification, follow-up sequences, pipeline management, and performance analytics.
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A growing real estate agency was spending $8K/month on lead generation ads but converting less than 3% of leads. Agents manually followed up via phone, often 24-48 hours after inquiry. 70% of leads went cold before first contact, and there was zero visibility into pipeline performance.
Deployed a full lead automation ecosystem: instant capture from all ad channels, AI-powered qualification scoring, automated WhatsApp + email follow-up sequences, and a visual pipeline with deal stages (New → Contacted → Qualified → Proposal → Won). Custom analytics dashboard tracks every metric in real-time.
GoHighLevel CRM serves as the central hub with custom pipelines. n8n webhooks capture leads from Facebook Ads, Google Ads, and the website form — triggering instant WhatsApp welcome messages within 30 seconds. A 4-step email nurture sequence runs in parallel. Lead scoring uses property budget, timeline, and engagement data to auto-qualify. Agents receive prioritized task lists with full lead context.
Lead-to-contact time dropped from 24 hours to 30 seconds.
Qualified lead volume increased 3x without increasing ad spend.
Pipeline visibility showed the exact conversion bottleneck (demo-to-proposal stage), which was fixed to improve close rate by 18%.
Monthly revenue grew by $45K within the first quarter.
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